Dr. Tanis Farish, PhD
Founder, Well and Why Research Lab
Dr. Tanis Farish is a behavioral research consultant dedicated to capturing deep insights that shape programs, products, and innovations with a profound connection to wellbeing. As the founder of Well and Why Research Lab, she mentors and supports emerging researchers, bridging the gap between academic inquiry and real-world impact.
With over 25 years of experience in fitness, performance, and mental health, Tanis is a relentless advocate for lifelong movement and holistic wellbeing. Trained as a clinical exercise physiologist, health coach, and yoga instructor, her research explores the intricate relationship between how we move, feel, and think.
Her doctoral research in mental health and fitness promotion was conducted in collaboration with the Department of National Defense, building on her academic foundation in coaching (MEd, University of Victoria) and life sciences (BSc, Queen’s University). As a research consultant, she works with leading organizations—including Lululemon—where her UX and behavioral insights inform the development of high-performance products, skill-building programs, and foresight-driven innovations.
Tanis teaches and leads research at the Centre for Sport and Exercise Education at Camosun College in Victoria, BC. She also serves as adjunct faculty in the School of Public Health at the University of Alberta and mentors graduate students across multiple institutions.
Through her work, she continues to push the boundaries of human performance, wellbeing, and innovation—while fostering the next generation of researchers in the field.